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AWE-thority Prep Guide

We are judged based on our speech and body language. But nobody wants to point out your flaws. So in this guide, I’ll show you how to:


Steve was once a portly fellow who could not swim. Undaunted by a lack of physical gifts, he set about to compete in the treacherous Gulf Coast Triathlon in Panama City, Florida. Shedding his extra girth while learning to swim, he met the six foot waves, the 90 degree temperatures and completed the prestigious Ironman qualifier; all the while raising thousands of dollars for the Leukemia Society and being voted Most Inspirational member of the Team in Training.

That underdog, earn-everything spirit has propelled Steve his whole life. And solidified his belief in the power of personal change. He’s leveraged his unique communication gifts and interpersonal skills to build a little company into an industry powerhouse: IF Management, now a part of the Montag Group. With multiple divisions, the company, and Steve, all serve the same purpose: coaching and motivating others to become the best version of themselves. And never settling for just “good enough”. While it has evolved to impact the lives of CEOs, lawyers, entrepreneurs, young professionals, Steve’s ultimate goal remains using his motivational message and distinct skill set to aid others on their journey to greater heights. Steve’s book, Don’t Take Yes for an Answer, will be published June 16, 2020 by HarperBusiness. 
The President and Founding Partner of IF Management, Steve Herz believes that anything is possible.

Connect with Steve:

How to Win Trust, Respect and Influence at Work

By focusing on and improving your AWE—that is, your Authority, Warmth, and Energy—you can become more compelling, more confidence-inspiring and more respected.



  • Find flaws in your speech and body language that are holding you back

  • Identify behavior patterns of respected leaders you can emulate

  • Develop a persona that will project authority
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“Steve Herz offers an incredibly simple, eminently actionable formula for how to become that person - the one who people listen to, the one who makes an impact.”

-Peter Bregman
Author, CEO coach, owner of Bregman Partners