Don’t Take YES for An Answer
Harper Business



Steve Herz, one of the nation’s premier talent agents and career advisors shows you how to catapult your career and your life forward with three key communication strategies—Authority, Warmth, and Energy.

About the Book

A self-empowerment guide to achieving your fullest professional and personal potential, Don’t Take YES for an Answer explains why excessive positive feedback limits personal and professional growth and then teaches you how to embrace hard truths and critical feedback to escape mediocrity and break away from the pack.

To stand out, to attract the attention of those who can raise your profile, to protect yourself during lean times, or to gain the interest of future employers, you must harness three critical communication traits that human beings respond to most: AWE: A—Authority. W—Warmth. E—Energy. When all else is equal—education, work ethic, intelligence, experience, ambition—the single biggest factor in winning business, promotions, friendships, or followers hinges on our ability to communicate and connect. Mastering AWE gives you an unparalleled advantage over the competition, no matter your field.

Herz, who has represented and coached dozens of sports, media, and entertainment leaders over the course of nearly three decades, delivers a step-by-step program that helps you understand and hone your AWE skills. Packed with inspiring success stories, grounded in the latest social psychology and scientific research, and featuring “insider” anecdotes from some of the most popular entrepreneurs and professionals in broadcasting, sports, and the corporate world—many personally coached by Herz—Don’t Take YES for an Answer provides invaluable suggestions and practical techniques for “upping” your AWE in every aspect of your life.


“With clarity, wisdom, and authority, Herz outlines smart and sensible ways to achieve success. Sometimes you have to take tough advice to get better, and failure is often the best teacher. Herz’s message is one we all need to hear.”

Clarissa Ward,

Chief International Correspondent CNN

“In Don’t Take Yes for an Answer, Herz offers an incredibly simple, eminently actionable formula for how to become that person – the one who people listen to, the one who makes an impact.”

Peter Bregman,

Author and CEO Coach and Owner of Bregman Partners

Don’t Take Yes for an Answer will show you how making small shifts in your life can make a big difference. It’ll teach how to stop settling for mediocre and give you strategies to propel you from good to great. It’s a must-read for anyone trying to get to the next level in life, personally or professionally.”

Amy Morin,

Mental strength trainer and author of 13 Things Mentally Strong People Don’t Do

“If you can only read one book for the rest of your life on a desert island, make it a book of Larkin’s Poems or some Primo Levi. But If you get to pick three, make sure at least one is Don’t Take Yes for an Answer. Steve Herz is a singular gent who has built a remarkable career path as an agent and remained a mensch in the process. This is an engaging, practical book that is sure to help aspiring talent reach the next level”

Roger Bennett,

Creator and Co-host, Men in Blazers

“Steve Herz has written a uniquely powerful groundbreaking book on communication and professional success. I could not put it down. So many insights come alive because of the accessible storytelling and real life examples from Steve’s career that are easily relatable for any reader. Read “Don’t Take Yes” and you’ll be able to reach greater heights because you’ll have a better mindset about your own weaknesses and a foolproof method to improve.”

Keren Yarhi-Milo,

Director, Saltzman Institute of War and Peace Studies (SIWPS), Columbia University

“Steve Herz has written a brilliant book.  It is a must read for anyone no matter what age or stage in life or career.  The characters come to life off the pages as Steve mixes humor, pathos, empathy and straight honesty that makes this a book one wants to read again and again. At the end of the book, Steve has become your best and most honest friend and adviser!”

Nicholas S. Zeppos,

Chancellor Emeritus and Professor of Law and Political Science, Vanderbilt University

“Steve Herz writes like he talks and he knows what he is talking about. So reading Don’t Take Yes for an Answer is like sitting down with him and having him explain how you can learn to communicate better and advance, no matter what your profession. Listen. Pay attention. You’ll need to work. You’ll be glad you did. Just ask his clients. Chances are you know their names.”

John Nicholson,

Founding Director, Newhouse Sports Media Center, Syracuse University

“Don’t Take Yes for an Answer” can change your life. If you want to get better at something, Steve Herz shows you how to untap an incredibly powerful resource that will help you do it— other people’s honest feedback. And if one area you’d like to improve is the impact you have when communicating with other people, whether at work or at home, Steve’s AWE-based approach provides a great roadmap.”

Michael Borkow

Television Writer/Producer
(Friends/Roseanne/Malcolm in the Middle)

“The best advice book I have ever read.”

Patricia Chadwick

Author, Little Sister

I thoroughly enjoyed listening to Steve share invaluable insights about the important qualities that one can and should look to bring to the workplace. The combination of his wisdom, deep understanding of how to become successful and outstanding presentation skills make for a really brilliant learning experience. He managed to share clear ideas which leave the listener with a set of concrete steps  which are relatable and achievable. I would certainly recommend that anyone wanting to up their game professionally listen to his talk or read his book. He is a winner and knows how to create winners!

Shira Druion

Executive editor of Perspectives, the official magazine of Aish UK

About Steve Herz

The President and Founding Partner of IF Management, Steve Herz believes that anything is possible.

Steve Herz is the President and Founding Partner of IF Management, a talent management industry leader whose broadcasting division became one of the largest in the space, representing over 200 television and radio personalities. The agency represents some of the biggest names in sports and news media, ESPN’s Dan Shulman and CNN Chief International Correspondent Clarissa Ward. He is also a career advisor to CEOs, lawyers, entrepreneurs, and young professionals.

Herz received his bachelor’s degree in political science from the University of Michigan and his J.D. from Vanderbilt University Law School. Steve is involved with several charities, including serving on the local leadership council at Birthright Israel. He has also been a volunteer tutor at the Horizon High School at Rikers Island Prison in NYC and the Harlem Academy Charter School. Steve is married with two children and lives on the Upper West Side of New York City.

Latest Tweets

July 16

Fordham is spawning more sports voices, but it's no threat yet to Syracuse's Newhouse: A closer look - Sports Broad… https://t.co/gh3jAaExj9

July 2

The Yankees finally playing up to their potential. All it took was @brendanmburke. They’ve never lost with him on t… https://t.co/xg7UpD3Ocb